Designing Unforgettable Corporate Events Friday - 15th November 2019

From helping a new team get to know each other to showing off a product launch, owning a business usually means organising at least a few corporate events. While this might not be your strong point, there are plenty of ways you can make it easier. Follow these steps for designing unforgettable corporate events to get your planning started.

Sort Out a Budget

Before you even start planning your event, you must know your budget. Make sure you know how much you’re looking to spend in total, to begin with, and then start allocating your money to different categories, such as food, decor, and any extra services you may require. Knowing more about your money will help you get organised and stop you from overspending.

Know your Purpose

Once you know your budget, it’s time to set out the purpose of your event. It’s a good idea to write this down so you can share it with your team and any staff you might hire for event planning help. You should know the type of people you’ll be inviting, what their expectations will be, and what you want from the event.

Find the Ideal Venue

A well-designed event always needs a suitable venue, so spend some time making sure the one you choose is just right. Consider how many guests you’ll need to fit inside, as well as to make sure there’s room for catering or any showcase you may be presenting. Of course, the look of the venue is always critical, so make sure yours reflect your brand and will meet your guests’ expectations.

Communication is Key

If you want to design an event that runs smoothly, looks great, and leaves all your guests happy, you need to have flawless communication. Everyone, from your chefs to your cleaners, needs to know precisely when and where they’re needed. Keep everyone in the loop, and your event is bound to go smoothly!

Balance Your Branding

An unforgettable corporate event needs to be all about the branding - but not so much that it’s in everyone’s face. Branding is about balance, so finding the perfect medium is a must. For example, theming decor on your brands colour is a great idea, but plastering big banners with your company name across every corner of your venue is a definite no.

Designing an unforgettable corporate event is all about the planning, so make sure you leave plenty of time to organise yours! If you’re too busy or think you may need a helping hand to get it just right, why not bring in our team at The White Label? We’re experts in designing events that reflect your brand, please your guests, and leave your company’s name in everybody’s head.